Couples Camp
Couples Camp is a 48 off the grid experience for married Couples to laugh, rest and strengthen their marriages. Each year thousands of couples step onto 800 acres of primitive land in Ohio and leave with deeper marriages, restored joy, healing, freedom, and powerful encounters with God.
Project Contributions:
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Led and executed brand refresh to grow Couples Camp outside of the Crossroads ecosystem. Directed how Couples Camp shows up visually across multiple digital platforms and spaces including social, web, in-room, digital signage, email and more.
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Led and executed the design of a fully independent Couples Camp website outside of the Crossroads.net ecosystem to reach a broader audience. Defined the layout, built out each page, and created all supporting assets to help grow the brand beyond our internal market.
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Built and executed the email marketing strategy for Couples Camp grow attendance and engagement with targeted content and campaigns. Led subscribe list growth, created automated drip campaigns, and led marketing campaigns with sales and incentives to drive retention and conversion.
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Directed a team of 10+ creatives (DPs, cam ops, editors, photographers, social, and design) to capture Couples Camp live and deliver both real-time and evergreen marketing assets that fueled ongoing growth.
