Led creative and art direction for a full visual overhaul of The Five Marks of a Man product line; bringing brand unity across all assets and enabling expansion into new products. Oversaw design of book interiors, packaging, and all creative used in marketing, live events, and beyond.

Current products include: The Five Marks of a Man Trade Book, Tactical Guide and 60-Day Devotional.

Directed and executed marketing initiatives and product releases across multiple channels. Some work includes email marketing, social, digital ads, launch events, product photography, developing a media kit, and more.

Produced a product launch event for the Five Marks of a Man. Event included branded signage and stage, t-shirts, stickers, Five Marks plaques, book signing, opportunity to get connected to community and more.

Designed and launched complementary products for The Five Marks line, including branded t-shirts and custom wooden plaque giveaways for additional brand recognition.

Book Series: Developed and directed a 5-week video series for a men’s group book study. Owned the process end-to-end. Defined the concept/structure, scouted locations, and led all aspects of video production from shoot to final edit.

Spanish Editon: Spearheaded the Spanish edition of The Five Marks of a Man. Oversaw translation, content adaptation, and design. This self-published project is currently in progress and will be released through Amazon KDP.

Executed the creation of all branded materials including product photography, launch event materials, print and digital.